Search Engine Marketing: Once You Have A High Ranking, Can You Get Them To Your Website?

Yippee! Your search engine marketing efforts have paid off and you are now on the first page of Google for a particular keyword phrase.

At this point I want to ask you a question, "Do you think people will click on the link to your website and visit?"

To understand this, let's compare an article to a webpage returned in a search result. This can be the results from a search engine or an article directory or any other type of search on any website.

In article marketing it is said that 20% of your effort should be focused on your headline. This is where you have to 'hook' the person, that is get their attention, so they will be interested enough to click and read your article.

When you created your webpage, for example I'll use a blog post, did you put any real time and effort into the headline?

You need to.

However, there is another important aspect to getting someone to read your article, and that is the summary.

In search results this is known as the 'Description' and I don't know about you, but when I am searching for information, I read the descriptions as part of my decision process on whether or not I want to click and visit a particular web page.

Therefore I always make a conscious effort to make my description informative and tantalizing.

I make it informative because I want them to understand what they could learn from visiting my web page. I make it enticing to peak their curiosity so there is a better chance that they will choose to visit my site which is normally competing with 9 other web pages and also videos that are displayed as well.

A good summary, or description, should give a person a logical reason to click but more important and emotional reason to click!

It is generally considered that the majority of purchases people make are based on an emotional response. They then use logic to justify the purchase.

The same rules apply here. Appeal to their emotions, tease them if you can, and give a little bit of information so they will feel you actually have something of value to offer them and they are not wasting their time by checking out your web page.

This means I consider it as being almost important as the headline and think about putting 20% of my effort into coming up with what I feel is a good one.

Search Engine Marketing: A Few More Tips

Include your keyword phrase in your description. Why? Because Google, Yahoo, Bing and also EzineArticles, to use as an example of a website other than a major search engine, will 'bold' the keywords that appear in your description and this helps to catch the eye of the person searching.

How long should your description be? Google and the now combined Yahoo and Bing are all right around 159 characters. Once the description goes past 159 characters they just add '... '

You can use Microsoft Word to get a character count or use this free site here: http://allworldphone.com/count-words-characters.htm, which I use that is not only free, but free of pop ups and annoying 'subscribe to my list' fly-ins and those irritating Vegas style flashing ads as well

Capitalize the first letter of each word in your description. How much does this help? I am not sure but I feel it is worth the few seconds to do this. It is quick and easy using this site here: http://www.convertcase.net which will allow you to paste in your description, click a button, and it will 'Capitalize Case' your description and a whole 5 seconds later you're done.

One more thing to mention is if you do not have a description for your webpage a search engine will normally just pull the first 159 characters it finds on the page.

Search Engine Marketing: The Bottom Line:

Once you appear in any search results you still have to get the person who did the search to click and go to your webpage.

No one seems to want and come out and say it but getting on the first page of Google is actually one part of a three part process; rank, get them to notice you on the page of search results returned, then get them to click and visit your webpage.

Keep this in mind because, in my opinion, if you are going to do a lot of work in your search engine marketing efforts to get ranked on the first page of any search result, you should want to put in that small amount of extra time and effort so you can really take advantage of your position on that first page and actually get some traffic from it.

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Use Video To Boost Traffic To Your Website!

Video is NOT going away! Video is only getting better and today it is being used in expressive and creative ways to market businesses. All businesses large or small, can benefit with using Video in their website to boost traffic and promote sales because Video creates excitement and action!

HOME PAGE: YOUR COMPANY VIDEO

When a visitor comes to your website, they are not looking to get hit with a sales pitch. If they feel they are being "sold" something, they will likely leave your site without looking further. It would be much better to have an informational video on what your business is. Information on your company, like the core values of your company. What products your company has to offer. What services your company provides. If your video is more "informative" instead of trying to "sell" them on your products, they are more easily influenced and interested in listening about your company and see something they like.

TESTIMONIALS

The best salesperson is a happy customer. You may have more knowledge and know what message you want your business to reflect, but you would never be as convincing as someone who has had an actual "good" experience with your business. Having Video testimonials will work for you 24/7. Visitors to your website can see, hear and they "trust" the opinion from someone who has actually used your service or bought your products.

OPTIMIZE YOUR VIDEO CONTENT

This means by having the proper tags, descriptions and content for SEO (Search Engine Optimization). You webpage will be more likely hit the front page of Google especially since Video competition is far less fierce in almost all categories. Video is the way to increase your websites traffic by getting you a better Google ranking.

PROFESSIONAL VIDEO PRODUCTION

It is worth every penny to have your main Video professionally produced. While it's okay to have low-budget, self-made videos on blogs or YouTube, for your business website, it needs to be professional for your visitors to take you seriously. You have a wonderful opportunity to make a lasting impression. You want your potential customers to think highly of your company.

ALLOW BLOGGING ON YOUR WEBSITE

Allowing blogging on your website, gives your customer a voice while keeping your website current and interesting to visitors. Encourage video and content on your blog.

KEEP YOUR WEBSITE FRESH

This means to keep adding content to your website. If you want to keep interaction around your business, then keep updating content. Adding simple video updates can go a long way. Short videos from your employees, or messages of new products, create a good reason to return to your site. Your visitors will notice the changes and visit more often.

CREATIVE VIDEO IDEAS

Have you thought of showing your customers what goes on at your business? Have a video of what goes on behind the scenes while your video introductions to your employees. Have the employees describe a bit of what they contribute. You will be amazed how this creates a familiarity and trust from your customers when they get to know your company employees better. Videos with professional graphics and music always attract interest and are more likely to be shared on social websites.

SHARE YOUR VIDEOS

Allow visitors to post your videos on their social websites. Add social share buttons to make it easy for your customers to share with others. When making your videos, consider that they are self explanatory when they are off of your website. Sharing your videos promotes others visitors to come to your website.

VIDEOS ON EVERY PAGE

You just never know what page a visitor lands on, so treat every page as a homepage. Video is so enticing to the visitor. The play button tempts them and is the loudest call to action ever devised. You would be foolish not to use it to keep visitors on your website and going to the next page.

CUSTOMER SERVICE

Using Video to answer questions, FAQs, give technical support and it's even advantageous to provide tutorials on how to use your products. There are several ways to use Video as an informational tool. This video service is open 24/7 and is more useful to your customer than any manual could be. Make sure you provide this for your customer.

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How To Get High Rankings For Your Website

There is so much of competition between websites these days for top ranking on the search engines, that SEO or Search Engine Optimization has become very essential. The search engines have the job of taking into account high quality websites to ensure high ranking on the search engines. To get top ranking at the SERP or the Result Page it takes a lot of things.

Utmost attention needs to be paid to the quality of content on the website if high ranking on the search engine has to be achieved. Keyword usage is definitely important they need to be used appropriately in the right density. A few years back, search engines gave more importance just to keywords but as of now, things are different. Proper keyword density has to be maintained.

Using keywords randomly needs to be avoided at any cost. At times, random keyword usage hardly makes any sense which again affects website ranking. The flow of text too should be proper so that the online visitor understands the topic or information being delivered at the site. Use of keywords shouldn't exceed five percent and not less than three percent or else the content could be considered as irrelevant or even branded as spam.

Since algorithms of Google have changed, the quality of content needs to be good for obtaining a high rank on the search engine. Besides this, the link quality also needs to be maintained well. The web page should maintain and generate links of highest quality so try the best to get links in high quality. This will help add value to the service, product and the site as well. It is preferable to keep the results on the home page itself.

Another important thing to keep in mind is maintaining the main keyword in the text link. Enhancing websites is an important requirement for website owners. A lot of online jobs like article writing, SEO services, content writing etc have come up with people interested in home based jobs can consider. Professionals and office goers can consider part time online jobs as well.

It is also important to have a blog that you can write unique content based posts which can be linked to your website or product. Google loves blogs and fresh content so if one can write around three posts a week which is the minimum you will see your rankings improve considerably.

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