Beginner's Guide to Web and Search Marketing

Simply explained, Internet or Web marketing is the process of connecting with customers via the Internet for selling products and/or services. One of the strategies of internet marketing is SEM or search engine marketing.

Search marketing is the process of increasing one's visibility in the search engine page results. SEM includes following important elements:

1. Search engine optimization 2. Pay per click advertising 3. Back linking strategies 4. Directory listings

Search marketing can be enhanced through organic keyword searches. What does the term organic mean? Simply put, it means you need not pay for the keyword searches. When your website has all the right 'elements'; it can 'get noticed' quickly by major search engines like Yahoo, Google etc. These elements include:

• Fresh content • Blogs • Keyword rich content • Meta data

An essential component of search marketing is researching consumer buying habits. This in turn, helps us find the keywords one uses to find and buy items online. Knowledge of keywords is thus very essential to help get your website indexed by the search engines and drive targeted traffic to your sites.

Most of the search engines themselves offer tools for this critical keyword research. Some of these are paid tools, including Google's AdSense, Correlate and Trends. Inorganic or paid searches do necessitate considerable research on the part of the Internet marketers (like you). Alternatively, marketers also need to advertise their own brand and can earn money by advertising other companies' products on their sites in turn. The search engines can help you find all the places to buy online advertising.

You can also turn to social networking sites like Facebook to achieve this goal.

If you are thinking of purchasing digital advertisements, make sure that you thoroughly research the markets to determine the click-through and conversion rates. Adequate keyword research and multiple advertising strategies should help you attain top ranking for your keywords.

Once your keyword list is ready, you must start creating a valuable website or a sales copy and create wonderful blog posts that inform readers exactly what they are looking for. These blog posts must contain links that direct readers back to the site. You can even incorporate videos and submit them to top online video directories like YouTube. Even the videos can direct readers back to your sites.

Connecting and forming links of this sort is an essential element of search marketing and web marketing. It has an easy to remember name called 'the back-linking strategy'. Back links can be very helpful in bringing targeted traffic to your site; provided you use them correctly. This is because; search engines have become very strict and examine the quality of all such inbound links. Owners of web sites must continuously educate themselves and understand all these elements of search and web marketing.

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Effective Link Building = Higher Conversion Rates

Most people have heard of the term Search Engine Optimization (SEO), and understand its impact on the effectiveness of their website through improved search engine rankings. A site with no SEO is much more difficult - if not impossible - to find unless you already know its direct URL.

Link building is the most important element of any SEO campaign. Each link to your website acts like a vote on search engine rankings. This helps make your website more visible and easier to find when people search for related queries.

Google assesses and assigns a page rank to each web page individually, not to the overall site. For this reason, link building must be employed for every page of your website. This process is called deep linking, which means that some of your inbound links go to the internal pages of your website, rather than simply to your home page.

If your site includes merchandise information, for instance, think about each of your products and the categories they fit into. Conversion rates can benefit greatly from highly relevant inbound links that direct targeted traffic to specific products, sending visitors straight to items they are interested in purchasing.

Deep linking is also highly appropriate for informational pages, galleries of images, and blogs. The deep-linking process, although rather time consuming, enhances user experience and increases your ranking in Search Engine Result Pages (SERPs), which in turn helps improve your site's visibility and conversion rates. A well optimized website should make use of deep linking whenever possible.

Another important aspect of link building is anchor text - the set of words used to connect a target URL to information housed in a different page, or on a different portion of the same page. It is very important to choose highly relevant keywords when creating your anchor texts for inbound links, rather than using generic phrases such as "click here."

It is important to understand that link building is a process, not a task. An SEO program is not a project with a clear beginning and end. Rather, it is an ongoing progression that involves continuous updates. It is most likely that your organization will not see an overnight Return On Investment (ROI) that can be directly attributed to link building, but it certainly pays off over time. The truth is that any business with a solid web presence can't afford to ignore the importance of SEO.

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Backlink Building Software - Top 5 Features You Should Always Be Looking For

Backlink building software - that is, software which automates the process of creating one-way inbound links to your site - may well be regarded by many online marketers as the potential and proverbial "holy grail" for achieving a first page ranking on Google and other search engines.

What's key to understanding the above paragraph is the use of the word "potential" since actually being able to find software that gets the job done is not so easy.

And if you think about this logically it makes perfect sense. After all, how many marketers do you think would be willing to sell a proprietary software solution that has already flooded their own bank accounts with tens or even hundreds of thousands of dollars? And for less than a hundred dollars?

The answer... not many!

As a result the majority of backlink building software applications remain quietly hidden...

However - and this is a big however - there remains a huge need in the marketplace for such programs even though in reality most marketers would rather keep such programs to themselves.

This creates a major opportunity for unscrupulous marketers to create highly polished and convincing sales pages which are otherwise completely incapable of delivering a product that works half as well as what these sales pages would like you to believe.

Fortunately you can beat such marketers at their own game by knowing in advance what specific features a backlink building program must contain before you would ever consider buying it.

So to give you a head start (as well as an edge over your competition), here are the top 5 features you should always be looking for (otherwise it's just more money down the drain):

1. Fresh, relevant links - program must provide links from frequently updated sources which are either directly or closely related to your niche as represented by your chosen keyword.

2. Links must be from high ranking, do follow authority type websites - Google places a lot of weight on not just the relevancy of your backlinks but also the quality of those links which is a reflection of the quality of the site from where the backlinks emanate.

3. Ability to find .edu and .gov links - This is important as Google considers such backlinks as being the "cream of the crop". Get just a few of these links and your ranking will improve significantly.

4. All links are "white-hat" - Again, this goes back to the quality of the links identified by the software. Anything that's considered shady, deceptive and so on will weaken your backlink. Programs that filter out such sites increase your efficiency and profitability.

5. Program must work fast - This almost goes without saying but naturally you want software that delivers results quickly. Otherwise it's a bit like watching paint dry...

Now having said all this, it should be noted that backlinking alone is not enough to rank highly on Google. Being able to select the right keywords combined with useful and monetized content are equally important factors, perhaps even more important as it's not uncommon for sites with great content to be on the first page of Google despite having very little if any links! (It's true... )

The bottom line is that by taking advantage of backlink building software that meets the above criteria then getting onto the first page of Google and other search engines can be achieved with relative ease assuming the remaining factors have also been adequately addressed,

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Create Viral Content With 3 Simple SEO Guidelines

When you write articles and submit them online, that is your representation of you to the rest of the world. To build a strong reputation upfront always aim to provide a service FIRST and optimize later. Google has changed their algorithms and search crawlers are now a lot more aware of spamming methods and old link baiting tricks. It's important to create quality content because above all this purely offers a free service to anyone, beneficial for Google in their methods and slowly builds your website's Page Rank. Create viral content that's high quality, relevant, and creatively articulated. Eventually as you practice and implement these skills on a continual basis, your passion for writing will be rediscovered.

1. ) Quality - Creating quality content is highly important to search engines nowadays. With so many changes in Google's algorithm's and so many fighting over the first pages of Google, it's extremely crucial to have something new and of high value. Quality content will always dominate on Google search engines with your targeted keyword. To create viral content consider the following qualities:

Create lots of information covering all aspects of what you're targeted educational goal is for the reader. Strong educational content allows the user to make a better formulated decision in your favor.

Follow general user friendly experience through organization. Use paragraphs, bullets, photos, videos, infographics and call-to-action buttons. Allow the user to easily navigate through and find the information they're looking for. Call to action buttons leave room for your content to be shared through various social media networks.

Have longer articles. It's more writing but the payoff is a lot more rewarding because people like to stay on your site to learn more, instead of having to go somewhere else because a smaller article didn't cover what they were looking for. Create viral content with intent of servicing the readers first ALWAYS.

2. ) Relevancy - Relevancy is important for two reasons. One, being it builds strong credibility with your readers because your words sound naturally articulated. Second, search engines place highly relevant websites onto their top pages because it gives their consumer's exactly what they want. Relevancy will be trust with search engines, but I admit it's weird that they can think in that fashion. What's relevant:

Take an informative approach that's organized and split each section of information up amongst the proper categories. It's also easier for readers to find what they're looking for.

Create viral content that aligns and honors the title, summary, targeted keywords, and keyword backlinks associated with the post/blog/article. It's all about creating a good first impression, do that by honoring what it is you chose to put and represent on your site.

Create How To Do lists and Write reviews these are examples of a clear goal and that's how a relevant article is easily identified. Clear objectives creates a simpler user friendly experience.

3. ) Anchor Text - Anchor text is the main keyword that's displayed when you click on any link. It's extremely important and vital to building your page rank, developing trust with search engines, and pushing your keywords onto the first pages of Google. When you create viral content always leave room in your articles for adding anchor text keywords so you can easily direct your readers to more relevant information. Relevant anchor text keyword backlinks that link to other high quality posts, pages or sites with your targeted keyword is a good way to educate new visitors on your targeted topics and various niches. What's considered relevant & important:

Create anchor text keyword backlinks for all your targeted keywords. This helps build search engine rankings because Google search crawlers count these back links, just as importantly as they do external back links from other sites. Bottom link, the more keyword targeted high quality links you build the more traffic you bring to your site.

Create viral content by only using links for keywords that are relevant and flow with the body of the article. It's important not to spam and link a bunch of random words because it can create a non-user friendly experience, but make it easily accessible for new visitors to learn more about your targeted topic related to long tail keywords.

Make sure that your anchor text keyword backlinks are linking to HIGH QUALITY RELEVANT posts. Link new posts to your older posts and vice versa, follow relevancy that aligns with the goal of the article and create viral content through natural link building. This always wins the trust of search engines and in a way allows them to consider your website to be placed on the first pages before others. One of the many ways computers "thinking" nowadays.

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4 Important Google Search Verticals

1. Local Search

A local search listing appears on the first page of the SERPs (Search Engine Results Pages) for a search that includes a local search term. (Eg. See the image above for "Car Hire Cape Town") These listings are very important to businesses where your physical location is important to your service offering.

To load your free listing onto these pages you require a Google Places page where you can load company information such as contact and address details, services, working hours, photos & videos, as well as pinpoint your businesses location on a Google map. You don't even need a website to create a Google Places listing!

Your ranking within the local place page results is determined by the number of positive ratings for your page, and the relevance to the keyword searched. Your places page also comes with a dashboard to measure activity, actions and top search queries which is great for analysing the effectiveness of your listing and performing ongoing optimisation.

2. Image Search

Image search is probably the most popular search vertical, and has been around on the Google SERPs for the longest. As in the example above optimised images appear within the search results and link through to an expanded image with the page that contains the image. Images in the SERPs are a great way of grabbing and holding a searchers attention over the standard results.

Image optimisation is very similar to optimising a web page. Your keywords should be loaded in the image filename, alt tag, the text around the image, and image link anchor text. Images should also be interesting enough to encourage users to share and link the content.

3. Video Search

Your video search listing in Google's search results generally appears in the lower part of the page with links to your YouTube videos as well as a thumbnail and basic video detail. Video optimisation can be done within the YouTube video information editor on your channel or profile. Be sure to include all your researched keywords into the video filename, title & description, as well as video tags. Try to also include the word "video" on the page with your embedded video, as well as the HTML surrounding the video as well. You can also create a XML video sitemap to ensure your videos get noticed by Google.

Videos also encourage interaction with your brand, and comments and social shares will certainly increase the visibility of your videos, so be sure to offer methods of easily sharing and embedding your video. Well produced videos are also an excellent method of quickly explaining your service offering or concept.

4. Social Search

With Google+ on the scene social search is now becoming essential to maintaining an effective ranking in the SERPs. Twitter, Facebook, and Google+ profiles are featuring often in the first page of results, as well as +1s from your Google+ friends.

In the screenshot above I've included an example of results received when you are logged into a Google+ profile. When logged in you also have the option of +1′ing a result, and also viewing your own and friends +1 and page view data. Pages that have been +1′d by you or your friends will obviously appear higher in the rankings, so offering social sharing options on all your content pages is becoming essential for content distribution, and link building.

Although there are several other search verticals available on Google (News, Shopping, Blogs) I feel the above are the most important Google search verticals. Please let us know in the if you feel differently, or feel free to add others in the comments section below.

MLM Insider Secrets   Working Hours of an SEO Specialist   

Search Engine Optimization Tips for Travel Websites

Do you own a travel company website? Are you getting frustrated because trying to rank your site highly on Google is very difficult? There is already too much competition from mega companies like world-class hotels, global airliners, and rental companies. To overcome these hurdles, and move your website to the top, you need to implement the widely used online strategy of search engine optimization (SEO). This refers to the practice of adding or modifying content on your site to make your web pages more inviting to Google and other search engines. SEO for travel websites is a particularly competitive field, and therefore, requires unique solutions that are not commonly found in normal search engine optimization plans. So, just what exactly are these unique search engine optimization strategies for travel websites? Let's find out.

One of the most effective tips for improving any travel website's ranking on search engines is by narrowing down the focus of any particular webpage to a specific geographical area or city. This is important because Google and other search companies deliver search results that are tailor made to the particular location that the search starts in. For example, a search for the word "car rental" that starts in New York is likely to return search results that reflect the car rental market for New York. It is highly unlikely that a similar search for "car rental" that is performed by a user in London will bring up the same results in Google.

What the above situation means for your business is that your site needs to target specific geographical areas and cities in order to bring in more visitors. This is actually good for you because when one particular city or area is too competitive for your site to rank highly on a search engine, you can always concentrate on another location. As there are so many potential sources of tourists in the world, you have a wide open field where you can compete that your competition simply isn't even trying to establish itself into.

Another very important tip regarding SEO for travel websites is to make sure that your site can be accessed by users who do not use English as their primary language. Help these visitors out by translating your site into a variety of languages. So, just what languages should you consider translating your website into? Your best bet is to start by translating the site into the primary language spoken by people of the region or city that you are trying to attract. Another great way to discover what language translation is in demand on your site is by checking the visitor log of the server which hosts your website. You can gleam a variety of information about your site's visitors, including their country of origin, and the language set on their computer. Also, don't forget to check out the competition to see what language translations they offer their visitors.

Once these important tips are successfully implemented, expect to see a large boost in the number of visitors your site sees on a daily basis!

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How to Make Money From Home by Building Niche Websites

It's everyone's fantasy. Making money from home, and working in your pajamas. This is something that many people have come to believe is not reality. But let me tell you, it is very real. The problem is that many people have been misled to believe in these overnight success stories. Let me ask you a question... Do you believe that the biggest business in the world happened overnight? Of course you don't. Why would you?

In this article, you will learn about a technique that is very real. I have personally used this technique to create a very stable income online. This technique is called niche marketing. And it has been responsible for almost all of my success online. Here's how you can get started today:

1. The first step in this process is the most important of them all. Without a solid foundation, your business will never become a successful one. Research is the first step. Finding what it is that people want to learn about, and building a website around that topic is crucial for success. A good topic will be high in demand, and have very few people competing for that web space. Think of your website as a virtual real-estate. The more sites you have, the more money you make. It's that simple.

When choosing a topic to build your niche website around, it's important that you choose one with enough search volume to make money with. A good market to get involved in will have a minimum of 100,000 searches for the top 3 keywords in the market. For example, if you were to choose "dog training" for your topic, you would want to make sure that the top 3 keywords in that market have a minimum of 100,000 searches. This means that you can expect to receive about.10% of the traffic in the market. So, you would be able to get about 10,000 visitors to your website. Not bad at all.

2. Now, you will want to write articles based around keywords in your market. This is not that hard to do and you can actually pay people to write the content for you. The only thing that you need to worry about is that the content should be good. Duplicate content will get you poor results in the search engines. Write the content for the people who want to learn about your topic, and you will do just fine.

3. Once you have built your niche site, move on to more markets. Choose more topics to build your sites around, and make more money. It's that easy. Well, creating the content will take time, but the concept is easy enough. Once you have built at least 10 websites, you should be making enough to quite your day job and work full-time online. Again, this is just from my experience and you shouldn't expect to get the same results. However, stick with it and you'll be amazed at what can happen for you.

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Investing In Organic Search Results Ranking, A Must For Your Business?

Pay per click advertising and the fast rewards it promises are certainly enticing to business owners. Companies must consider their bottom lines and the amount of energy and resources they are able to invest in the search engine optimization processes. These investments can be daunting to say the least, leading many commercial entities to seek the quickest route to the coveted first page. Unfortunately, however, the process of buying a first page rank is never as beneficial as many companies think it is. Although you can get your name out there, you will probably not be getting the consumer response you expect.

Many Consumers Look Right Past Paid Listings Sponsored advertisers do not get the same response from web users as do sites that have earned their first page positions organically. Although the average web user does not understand all that the optimization process entails, most individuals are able to recognize the fact that sponsored companies have paid for their positions. Thus, these listings do not merit the same amount of trust or respect that an organic listing will. More importantly, many web users assume that these companies are attempting to sell them something flat out, rather than provide information of value. Even when a person is browsing the Internet with the intent to buy, an aggressive effort to push the sales process can come off as offensive. This is especially true when consumers are still in the very formative stages of the buying process and are only seeking additional information. Although sponsored advertisers might have the very information these consumers need, the assumption is that the gist of their experiences on these sites will be plagued with efforts to close deals, rather than attempts to provide the sought after information.

Establishing Yourself As Trustworthy

There is a general understanding that businesses must do something significant to wind up on the first page of search results. If people did not possess this inherent trust in first page listings, they would not always use the first page of results to conduct their research. Studies have shown, however, that fewer than 3% of web users travel beyond the first page of results when conducting a search. Search engine optimization is one of the easiest ways to start establishing your business as a trustworthy entity in your field. Not only will people recognize you as such automatically when they see you at the top of the first page, but they will also have the benefit of every effort that it took you to get there. An organic ranking typically requires companies to post a lot of search engine-optimized high-quality content in a variety of locations. Each of these posts will allow you to show people how knowledgeable you are about your field while providing your prospects with valuable and necessary information for moving closer to closing the sale.

Educating Your Buyers

Another way in which search engine optimization trumps pay per click marketing is that it takes the natural purchasing process into consideration. Pay per click marketing generally assumes that all consumers are ready to close the deal. People enter in their search terms and pay per click advertisers pop up with landing pages that are geared for the absolute final stages of buying. With an SEO ranking, however, you have the ability to optimize for terms that honour the process that people typically go through when debating whether or not to buy, determining how much to buy or which specifications they might need. You can even rank for terms that are specific to people who want to save the most money on the goods you have to offer. Pay per click advertisers can do this as well, however, the impression that these businesses generally make is that they are ready to turn a profit rather than help people get exactly what they need.

Protecting Your Commercial Image In A Proactive Fashion

The typical commercial response to negative publicity is entirely reactive. Most companies are surprised at how fast negative information can spread online, especially when they first encounter it. Just as customers can post positive reviews and shining testimonials, they can also pull businesses through the ringer by pointing out flawed products or service aspect that they are unhappy with. This is perhaps the best benefit of search engine optimization. In fact, it is one reason why good SEO is so necessary. Everything that you do to rank well with search engines can actually help you to fortify the healthy image of your business. Each blog post that you make, every effort to correspond to contacts and friends on social networking sites and every article that you write, shows your customers and prospective customers that you care about them and what they do. More importantly, many of these efforts give consumers an opportunity to share their fears and concerns in a constructive manner and in one that will allow you to issue a fair and appropriate response. When you are available and able to respond to consumers, they are far less likely to try to rend you with their virtual teeth.

A company that attempts to optimize through pay per click methods alone is generally not as available and personable as one that engages in intense search engine optimization campaigns. Without the ability to respond to blog posts, contact you via your social networking profile, get updates from email marketing newsletters or respond to your articles, consumers are more likely to issue angry, vindictive rants in places that can damage your reputation and which might not come to your attention immediately. Thus, choosing good old-fashioned SEO keeps you present, accessible and able to defend yourself and soothe your disgruntled customers whenever necessary.

Shortcuts Can Be Dangerous

It is also important to note that search engine optimization keeps companies on their toes. Businesses are constantly having to rework their SEO campaigns in order to remain accessible and relevant. Paid optimization entails a lot less work, but it has far fewer benefits. Companies that engage in this type of advertising and optimization process do not always maintain a comprehensive understanding of what their competitors are doing or what their prospects are doing. For instance, although certain terms might be landing pay per click advertisers top spots with major search engines, these businesses are missing out on all of the attention that "gamification" and other social and local marketing campaigns are bringing in. Thus, although you can pay to get a coveted spot on the first page for a highly valuable search term, it always pays to do the work yourself and to earn this spot organically.

MLM Insider Secrets   Working Hours of an SEO Specialist   

5 Tips For Better Search Engine Results

If you're new to the world of New Zealand business or you're looking at starting up a company sometime in the near future, you had better start thinking about your web presence and how you want to interact with the Internet. Establishing yourself online is an important part of communicating with your audience and being accessible in the modern world. Only a third of all Kiwi businesses currently market themselves through the world wide web, but studies show that nearly 10% more businesses grow with a website in New Zealand than those without.

SEO, key phrases and page rankings might sound foreign to you now, but you're going to need to know what each one means and how it works if you want to successfully broadcast your message to the largest market in the world. While it is a fantastic advertising tool, you're always in competition with somebody else online. Search engine marketing in NZ will help you stay on top and drive more traffic to your page. Be more visible online by following these five tips that will help you stay at the top of Google and Yahoo searches.

1. Work With a Quality Web Design Team

Anybody can build a website, but it takes experience and understanding of search engine optimisation techniques and web marketing to build one that is effective. Working with a quality web designer from the get go who can help you incorporate effective keywords and optimise your page from the very beginning, will help make you more visible online.

2. Start a Blog

Giving you the opportunity to have your content shared and re-blogged with links back to your homepage and keywords scattered throughout, blogging can increase your page ranking and drive traffic to your site. Keep your blog relevant and update it regularly to see the best results.

3. Do Extensive Keyword Research

Use Google's Keyword Tool and other key phrase research software to figure out the most popular search terms that are relevant to you. The better the keywords you can incorporate into your site the more likely you are to rank at the top of searches.

4. Work Hard on Relevant Content

The better your content, the more people who are going to link, share and talk about your site. Google picks up on the number of incoming links that your page boasts from different websites and these links have a huge effect on your page ranking.

5. Update Your Website Regularly

Pick an update schedule to stick to and follow it religiously. Make updates once a week, every fortnight or once a month - just make sure you do so to keep content fresh and have something new for visitors each time they return. Regular updates will also force you to think about keywords and make minor improvements each time you do them, gradually improving your site until it couldn't be any more perfect.

Some people think that there is some kind of 'trick' to good SEO, but in reality, it's just hard work, good content and proper research that lands your page at the top of a Google search. Talk to a qualified web development team about creating an effective website that adequately represents your New Zealand business and get started online the right way.

MLM Insider Secrets   Working Hours of an SEO Specialist   

Search Engine Marketing: Once You Have A High Ranking, Can You Get Them To Your Website?

Yippee! Your search engine marketing efforts have paid off and you are now on the first page of Google for a particular keyword phrase.

At this point I want to ask you a question, "Do you think people will click on the link to your website and visit?"

To understand this, let's compare an article to a webpage returned in a search result. This can be the results from a search engine or an article directory or any other type of search on any website.

In article marketing it is said that 20% of your effort should be focused on your headline. This is where you have to 'hook' the person, that is get their attention, so they will be interested enough to click and read your article.

When you created your webpage, for example I'll use a blog post, did you put any real time and effort into the headline?

You need to.

However, there is another important aspect to getting someone to read your article, and that is the summary.

In search results this is known as the 'Description' and I don't know about you, but when I am searching for information, I read the descriptions as part of my decision process on whether or not I want to click and visit a particular web page.

Therefore I always make a conscious effort to make my description informative and tantalizing.

I make it informative because I want them to understand what they could learn from visiting my web page. I make it enticing to peak their curiosity so there is a better chance that they will choose to visit my site which is normally competing with 9 other web pages and also videos that are displayed as well.

A good summary, or description, should give a person a logical reason to click but more important and emotional reason to click!

It is generally considered that the majority of purchases people make are based on an emotional response. They then use logic to justify the purchase.

The same rules apply here. Appeal to their emotions, tease them if you can, and give a little bit of information so they will feel you actually have something of value to offer them and they are not wasting their time by checking out your web page.

This means I consider it as being almost important as the headline and think about putting 20% of my effort into coming up with what I feel is a good one.

Search Engine Marketing: A Few More Tips

Include your keyword phrase in your description. Why? Because Google, Yahoo, Bing and also EzineArticles, to use as an example of a website other than a major search engine, will 'bold' the keywords that appear in your description and this helps to catch the eye of the person searching.

How long should your description be? Google and the now combined Yahoo and Bing are all right around 159 characters. Once the description goes past 159 characters they just add '... '

You can use Microsoft Word to get a character count or use this free site here: http://allworldphone.com/count-words-characters.htm, which I use that is not only free, but free of pop ups and annoying 'subscribe to my list' fly-ins and those irritating Vegas style flashing ads as well

Capitalize the first letter of each word in your description. How much does this help? I am not sure but I feel it is worth the few seconds to do this. It is quick and easy using this site here: http://www.convertcase.net which will allow you to paste in your description, click a button, and it will 'Capitalize Case' your description and a whole 5 seconds later you're done.

One more thing to mention is if you do not have a description for your webpage a search engine will normally just pull the first 159 characters it finds on the page.

Search Engine Marketing: The Bottom Line:

Once you appear in any search results you still have to get the person who did the search to click and go to your webpage.

No one seems to want and come out and say it but getting on the first page of Google is actually one part of a three part process; rank, get them to notice you on the page of search results returned, then get them to click and visit your webpage.

Keep this in mind because, in my opinion, if you are going to do a lot of work in your search engine marketing efforts to get ranked on the first page of any search result, you should want to put in that small amount of extra time and effort so you can really take advantage of your position on that first page and actually get some traffic from it.

MLM Insider Secrets   Working Hours of an SEO Specialist   

Different Modes of Internet Marketing

The term internet marketing is very familiar with all kind of businessmen. Marketing through the internet is the new trend of the age. Internet marketing has a very broad scope of business conduction. They not only include the search engine optimization and ad posting services but also email communication and use of other wireless media. It is also referred by other terms like e-marketing, webvertising, online marketing, and web marketing.

If you have just started a business center or are planning to start one, you should never overlook the possibilities of internet marketing. In fact it is the most powerful tool in the present marketing arena. This is the age of information. When a new product is introduced into the market, the first thing that people will be looking for is the information concerning the product. This includes its specifications and the methods in which it can be used. The most effective information regarding the product or a service is the user reviews for that particular item. These user submitted reviews can make or break a product today.

This type of information, reviews, and modes of usage can be provided to the people by the manufacturer itself. When someone searches about a particular product or service related to your field, they should be provided with enough materials and articles to read and analyze. Though it seems to be a hard task, it is in fact much cheaper than putting up hoardings and advertisements in the newspapers and other communication mediums. The information can be circulated through various websites, blogging pages, forums, and social networking sites. There should be a separate wing in your business unit for carrying out such operations within the firm.

For some small scale companies and startup companies, it may seem hard to have a separate unit for maintaining such a unit. They can rely on other web marketing services which will provide the needed services at a much lower and convenient rate. Other forms of marketing includes search engine optimization, Email marketing, referral marketing, content marketing, and Social media marketing. Other money making marketing tips include services like pay per click, search analytics, cost per impression etc. The basic mode of internet marketing is that of sending emails for the customers and keeping a detailed database of all the customers and contacting them at the time of release of any new product by your company. If done wisely, you can improve your brand reach and revenue by these methods.

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Use Video To Boost Traffic To Your Website!

Video is NOT going away! Video is only getting better and today it is being used in expressive and creative ways to market businesses. All businesses large or small, can benefit with using Video in their website to boost traffic and promote sales because Video creates excitement and action!

HOME PAGE: YOUR COMPANY VIDEO

When a visitor comes to your website, they are not looking to get hit with a sales pitch. If they feel they are being "sold" something, they will likely leave your site without looking further. It would be much better to have an informational video on what your business is. Information on your company, like the core values of your company. What products your company has to offer. What services your company provides. If your video is more "informative" instead of trying to "sell" them on your products, they are more easily influenced and interested in listening about your company and see something they like.

TESTIMONIALS

The best salesperson is a happy customer. You may have more knowledge and know what message you want your business to reflect, but you would never be as convincing as someone who has had an actual "good" experience with your business. Having Video testimonials will work for you 24/7. Visitors to your website can see, hear and they "trust" the opinion from someone who has actually used your service or bought your products.

OPTIMIZE YOUR VIDEO CONTENT

This means by having the proper tags, descriptions and content for SEO (Search Engine Optimization). You webpage will be more likely hit the front page of Google especially since Video competition is far less fierce in almost all categories. Video is the way to increase your websites traffic by getting you a better Google ranking.

PROFESSIONAL VIDEO PRODUCTION

It is worth every penny to have your main Video professionally produced. While it's okay to have low-budget, self-made videos on blogs or YouTube, for your business website, it needs to be professional for your visitors to take you seriously. You have a wonderful opportunity to make a lasting impression. You want your potential customers to think highly of your company.

ALLOW BLOGGING ON YOUR WEBSITE

Allowing blogging on your website, gives your customer a voice while keeping your website current and interesting to visitors. Encourage video and content on your blog.

KEEP YOUR WEBSITE FRESH

This means to keep adding content to your website. If you want to keep interaction around your business, then keep updating content. Adding simple video updates can go a long way. Short videos from your employees, or messages of new products, create a good reason to return to your site. Your visitors will notice the changes and visit more often.

CREATIVE VIDEO IDEAS

Have you thought of showing your customers what goes on at your business? Have a video of what goes on behind the scenes while your video introductions to your employees. Have the employees describe a bit of what they contribute. You will be amazed how this creates a familiarity and trust from your customers when they get to know your company employees better. Videos with professional graphics and music always attract interest and are more likely to be shared on social websites.

SHARE YOUR VIDEOS

Allow visitors to post your videos on their social websites. Add social share buttons to make it easy for your customers to share with others. When making your videos, consider that they are self explanatory when they are off of your website. Sharing your videos promotes others visitors to come to your website.

VIDEOS ON EVERY PAGE

You just never know what page a visitor lands on, so treat every page as a homepage. Video is so enticing to the visitor. The play button tempts them and is the loudest call to action ever devised. You would be foolish not to use it to keep visitors on your website and going to the next page.

CUSTOMER SERVICE

Using Video to answer questions, FAQs, give technical support and it's even advantageous to provide tutorials on how to use your products. There are several ways to use Video as an informational tool. This video service is open 24/7 and is more useful to your customer than any manual could be. Make sure you provide this for your customer.

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(Guidelines) for Successful Keyword Research - (Newbie Help) Siphon Traffic From the Search Engines!

Hello and welcome to my article, I just want to talk with you for a minute about some basic Keyword tips to catapult the results you're getting now. This will be a one way conversation but my hope is that you leave with value.

Great keyword research is essential to a successful campaign, bad keyword research will have you pulling out your hair and kicking the dog if done wrong. I'm not kidding, this part is done wrong then you can easily waste 6 months of precious time, I've done this already!

I will share some key tips to good keyword research and I know you will find value in this by learning from my pain. If this is done right you can take a lick at it and win at your first shot.

When I started doing keyword researching in 2010 I wasn't sure what to look for so I made a huge list of words I thought were good. The first thing I looked at was the amount of searches they got per month, whenever I saw 3,000 and above I got excited!

Little did I know there was more to this than the searches per month, Lets dig deeper into which ingredients are needed to see success much faster.

Exact Match: On the left panel are 3 examples of searches you can do. Exact match, broad match and "Phrase" match. Exact match and phrase match are similar but exact match is the box we want to check for the most accurate search numbers available.

Broad match isn't accurate enough to use for good targeting, they show all similar results for the keyword, so if your keyword is "make money online" then it will show searches similar to this like "make money online today"

If you're doing SEO then this is not accurate. The difference in search results will be 250,000 to 4,000 once you change this to exact match.

Buyer Words: This was a big hang-up for me a for a long while because I could have sworn the keywords I chose would make me tons of dough, seriously I had these allergy names that I thought people would type in the search - find my page and buy my stuff, it just didn't work out that smooth at all.

Buyer keywords are words that are pain driven. This may seem like a buyer keyword "How to get rid of chicken pox" but it's not, on the contrary this is "Cure for chicken pox" or "Medication for Chicken pox"

Once I made this change I started seeing cash.

Hope you found value in this, talk again sometime soon...

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The Real Ways To Advertise Your Business Online

eBay - It generates massive traffic.

You may think that this is a mistake and that eBay is only any good for selling off your old set of golf clubs. However tens of thousands of people register with eBay daily and over a billion page views were registered in 2007 alone! eBay is one of the most visited sites on the internet.

There are several ways you can advertise on eBay:

Online Auctions: Sell your products on eBay and drive customers to your personal website by including links to your About ME page. The About ME page is the one place on eBay that you are allowed to place external links, provided the site is the seller's own personal site, not part of a larger site.

About ME: This page is the ticket to driving traffic from eBay to your own site. Place a well-placed link on your About ME page, and tell your visitors why they should visit. Please, make sure it complies with all eBay policies! Your account can be suspended for not abiding by eBay's rules. Use your best copy-writing skills to draw in traffic to your About ME page, then to your site. Also, be sure to have a link on your personal site that allows users to sign up for a newsletter. This way, if they aren't going to purchase, you can keep in touch. Learn more about creating an about us page for your eBay store, website or blog here.

My World Page: This page is also highly indexed by Google and the rest of the search engines. A quick example: Google your own eBay user ID. The My World page often is listed first! Use this page to advertise your items, talk about your business, and customize the best way to persuade viewers to visit your About ME page.

Social Bookmarking: There are many social websites that let you join a community and gain a following and the number is increasing every day. Two of the largest are Facebook and Twitter. Facebook allow you to advertise and have an advertising account. The potential is great for getting targeted traffic to your website. StumblUpon is a link sharing website that brings your favourite websites to you based on your interests. It has the potential to bring hundreds of thousands of visitors, but your content needs to be exceptional.

The thing about social bookmarking is that you can't just drop your links into a social networking website and expect to generate traffic and you may be better off investing your time in writing articles. However, these websites can provide a useful back-link to your website and the opportunity should not be overlooked to use them.

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How To Get High Rankings For Your Website

There is so much of competition between websites these days for top ranking on the search engines, that SEO or Search Engine Optimization has become very essential. The search engines have the job of taking into account high quality websites to ensure high ranking on the search engines. To get top ranking at the SERP or the Result Page it takes a lot of things.

Utmost attention needs to be paid to the quality of content on the website if high ranking on the search engine has to be achieved. Keyword usage is definitely important they need to be used appropriately in the right density. A few years back, search engines gave more importance just to keywords but as of now, things are different. Proper keyword density has to be maintained.

Using keywords randomly needs to be avoided at any cost. At times, random keyword usage hardly makes any sense which again affects website ranking. The flow of text too should be proper so that the online visitor understands the topic or information being delivered at the site. Use of keywords shouldn't exceed five percent and not less than three percent or else the content could be considered as irrelevant or even branded as spam.

Since algorithms of Google have changed, the quality of content needs to be good for obtaining a high rank on the search engine. Besides this, the link quality also needs to be maintained well. The web page should maintain and generate links of highest quality so try the best to get links in high quality. This will help add value to the service, product and the site as well. It is preferable to keep the results on the home page itself.

Another important thing to keep in mind is maintaining the main keyword in the text link. Enhancing websites is an important requirement for website owners. A lot of online jobs like article writing, SEO services, content writing etc have come up with people interested in home based jobs can consider. Professionals and office goers can consider part time online jobs as well.

It is also important to have a blog that you can write unique content based posts which can be linked to your website or product. Google loves blogs and fresh content so if one can write around three posts a week which is the minimum you will see your rankings improve considerably.

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