If you're new to the world of New Zealand business or you're looking at starting up a company sometime in the near future, you had better start thinking about your web presence and how you want to interact with the Internet. Establishing yourself online is an important part of communicating with your audience and being accessible in the modern world. Only a third of all Kiwi businesses currently market themselves through the world wide web, but studies show that nearly 10% more businesses grow with a website in New Zealand than those without.
SEO, key phrases and page rankings might sound foreign to you now, but you're going to need to know what each one means and how it works if you want to successfully broadcast your message to the largest market in the world. While it is a fantastic advertising tool, you're always in competition with somebody else online. Search engine marketing in NZ will help you stay on top and drive more traffic to your page. Be more visible online by following these five tips that will help you stay at the top of Google and Yahoo searches.
1. Work With a Quality Web Design Team
Anybody can build a website, but it takes experience and understanding of search engine optimisation techniques and web marketing to build one that is effective. Working with a quality web designer from the get go who can help you incorporate effective keywords and optimise your page from the very beginning, will help make you more visible online.
2. Start a Blog
Giving you the opportunity to have your content shared and re-blogged with links back to your homepage and keywords scattered throughout, blogging can increase your page ranking and drive traffic to your site. Keep your blog relevant and update it regularly to see the best results.
3. Do Extensive Keyword Research
Use Google's Keyword Tool and other key phrase research software to figure out the most popular search terms that are relevant to you. The better the keywords you can incorporate into your site the more likely you are to rank at the top of searches.
4. Work Hard on Relevant Content
The better your content, the more people who are going to link, share and talk about your site. Google picks up on the number of incoming links that your page boasts from different websites and these links have a huge effect on your page ranking.
5. Update Your Website Regularly
Pick an update schedule to stick to and follow it religiously. Make updates once a week, every fortnight or once a month - just make sure you do so to keep content fresh and have something new for visitors each time they return. Regular updates will also force you to think about keywords and make minor improvements each time you do them, gradually improving your site until it couldn't be any more perfect.
Some people think that there is some kind of 'trick' to good SEO, but in reality, it's just hard work, good content and proper research that lands your page at the top of a Google search. Talk to a qualified web development team about creating an effective website that adequately represents your New Zealand business and get started online the right way.
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