Yippee! Your search engine marketing efforts have paid off and you are now on the first page of Google for a particular keyword phrase.
At this point I want to ask you a question, "Do you think people will click on the link to your website and visit?"
To understand this, let's compare an article to a webpage returned in a search result. This can be the results from a search engine or an article directory or any other type of search on any website.
In article marketing it is said that 20% of your effort should be focused on your headline. This is where you have to 'hook' the person, that is get their attention, so they will be interested enough to click and read your article.
When you created your webpage, for example I'll use a blog post, did you put any real time and effort into the headline?
You need to.
However, there is another important aspect to getting someone to read your article, and that is the summary.
In search results this is known as the 'Description' and I don't know about you, but when I am searching for information, I read the descriptions as part of my decision process on whether or not I want to click and visit a particular web page.
Therefore I always make a conscious effort to make my description informative and tantalizing.
I make it informative because I want them to understand what they could learn from visiting my web page. I make it enticing to peak their curiosity so there is a better chance that they will choose to visit my site which is normally competing with 9 other web pages and also videos that are displayed as well.
A good summary, or description, should give a person a logical reason to click but more important and emotional reason to click!
It is generally considered that the majority of purchases people make are based on an emotional response. They then use logic to justify the purchase.
The same rules apply here. Appeal to their emotions, tease them if you can, and give a little bit of information so they will feel you actually have something of value to offer them and they are not wasting their time by checking out your web page.
This means I consider it as being almost important as the headline and think about putting 20% of my effort into coming up with what I feel is a good one.
Search Engine Marketing: A Few More Tips
Include your keyword phrase in your description. Why? Because Google, Yahoo, Bing and also EzineArticles, to use as an example of a website other than a major search engine, will 'bold' the keywords that appear in your description and this helps to catch the eye of the person searching.
How long should your description be? Google and the now combined Yahoo and Bing are all right around 159 characters. Once the description goes past 159 characters they just add '... '
You can use Microsoft Word to get a character count or use this free site here: http://allworldphone.com/count-words-characters.htm, which I use that is not only free, but free of pop ups and annoying 'subscribe to my list' fly-ins and those irritating Vegas style flashing ads as well
Capitalize the first letter of each word in your description. How much does this help? I am not sure but I feel it is worth the few seconds to do this. It is quick and easy using this site here: http://www.convertcase.net which will allow you to paste in your description, click a button, and it will 'Capitalize Case' your description and a whole 5 seconds later you're done.
One more thing to mention is if you do not have a description for your webpage a search engine will normally just pull the first 159 characters it finds on the page.
Search Engine Marketing: The Bottom Line:
Once you appear in any search results you still have to get the person who did the search to click and go to your webpage.
No one seems to want and come out and say it but getting on the first page of Google is actually one part of a three part process; rank, get them to notice you on the page of search results returned, then get them to click and visit your webpage.
Keep this in mind because, in my opinion, if you are going to do a lot of work in your search engine marketing efforts to get ranked on the first page of any search result, you should want to put in that small amount of extra time and effort so you can really take advantage of your position on that first page and actually get some traffic from it.
MLM Insider Secrets Working Hours of an SEO Specialist
0 comments:
Post a Comment